Aha! Baby

To better protect your privacy, we provide this notice explaining our privacy practices and the choices you can make about the way your information is collected and used by Aha! Baby.

Aha! Baby adheres to the U.S. Department of Commerce Safe Harbor framework and the privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access, and Enforcement. For more information on the framework, please visit the Safe Harbor website.

If you have any questions about this Privacy Policy, please write to us via e-mail at privacy [{at}] ahababy [{dot}] com.

An overview of the information that Aha! Baby may collect

You are able to take advantage of many of Aha! Baby's website without providing any information that personally identifies you. We only collect personally-identifying information when you voluntarily submit it to us.

Sometimes, we need personally-identifying information in order to provide you with the products and services that you request. Depending upon the product or service, we may ask you for a variety of personally-identifying information. This might include, for example, your name, address, e-mail address, zip code etc. We may also ask for other information about you, such as your interests, income, or education level. We consider certain identifying information "sensitive." This includes any information that would normally be considered confidential.

You may choose not to provide us with any personally-identifying information. In that case, you can still access and use many portions of Aha! Baby's website; however, you will not be able to access and use those portions of the Aha! Baby website that require your personal information.

On some parts of the Aha! Baby site and through certain features, you can submit personally-identifying information about other people. For example, you might submit a person's name and e-mail address to send an electronic link. Aha! Baby also provides referral services to help you inform a friend about our website, products, or services. The types of personally-identifying information that we collect about other people at pages like these may include the person's name, address, e-mail address. We will only ask you for the information about your friend that we need in order to do what you request.

In some circumstances, we also collect non-personally-identifying information. When you visit a Aha! Baby website, we may collect information such as the type of browser you use, your operating system, your IP address, and the domain name of your Internet Service Provider. This information, by itself, does not permit individual identification, meaning that you will remain anonymous. However, if you elect to provide us with personally-identifying information during your visit, that information may be linked to your IP address.

When you visit our website, we may send one or more cookies (small, removable data files) to your computer. We use cookies to uniquely identify your browser, which allows us to enhance and personalize your online experience at the Aha! Baby website. For example, cookies allow us to recognize you when you return to a website and present relevant content to you when you visit. Most browsers are initially set up to accept cookies, but you can configure your browser to warn you when cookies are sent, or to refuse all cookies. Some of the features and services of the Aha! Baby website may not operate properly if your cookies are disabled.

Cookies, by themselves, do not provide us with any personally-identifying information. However, if you elect to provide us with personally-identifying information during your visit, that information may be linked to the data stored in the cookie.

On our website, we may also use tiny graphic images called pixel tags, web beacons, or clear gifs. These tiny images help us to analyze our users' online behavior and collect other data, such as page views or advertising responses. Pixel tags also allow us to send you e-mail in a format that you can read, and let us know when you have opened an e-mail message from us. Pixel tags may also be used to deliver cookies.

We work with reputable third parties that provide data tracking and collection technologies in order to:

• Present or serve the advertisements you may see at the Aha! Baby website
• Deliver and track e-mail communications

Some of our website contains links to other sites. By clicking on these links, you will leave the website operated by Aha! Baby and this Privacy Policy will no longer apply. These other sites' information practices may be different than ours. You should consult the other sites' privacy notices, as we have no control over information that is submitted to, or collected by, these third parties.

How we use the information we collect

We use the personally-identifying information that you provide us to fulfill your requests for our products, programs, and services, to respond to your inquiries about offerings, and to offer you other products, programs, or services that we believe may be of interest to you. We sometimes use this information to communicate with you, such as to notify you when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.

We may syndicate the publicly available content of our community areas to unaffiliated third-party websites, using RSS or other technologies.

We will use the personally-identifying information that you provide about others only as necessary to provide the products or services that you have requested. If you provide us someone else's personally-identifying information for referral purposes, we may use that information to invite them to visit our website or to provide them information about our products or services.

If you provide us with your e-mail and/or postal address, we may include that address in e-mail and/or postal address lists that we sell, trade, or rent to third parties. Before sharing your e-mail or postal address with companies not owned by Aha! Baby who want to market products or services to you, we will provide you with an opportunity to opt out. You may also opt out of the receipt of any marketing materials from Aha! Baby as detailed below.

Aha! Baby will only share your sensitive personal information with outside companies or individuals in any of the following limited circumstances:

• When you consent. If we plan to share your sensitive personal information.
• When we use trusted businesses or persons to process personal information on our behalf. Before sharing any personal information with outside parties, we require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
• When we have a good faith belief that access, use, preservation, or disclosure is necessary to (a) comply with applicable law, regulation, or legal process; (b) enforce the applicable Terms of Service or other agreements and policies on the Company's Websites; (c) detect, prevent, or otherwise address fraud, security, or technical issues; or (d) protect against imminent harm to the rights, property, or safety or Aha! Baby, its users, or the public as required or permitted by law.

We may also use, transfer, sell, and share aggregated, anonymous data about our users for any legal purpose, such as analyzing usage trends and seeking compatible advertisers and partners. In no event will this aggregated data contain any information that could be used to identify individual users of our products or services.

How we protect the safety and integrity of the information we collect

We take appropriate physical, electronic, and procedural measures to safeguard and protect your personal information. We use a variety of security measures, including encryption and authentication, to maintain the confidentiality of your personal information. We store your personal information on systems behind firewalls that are only accessible to a limited number of persons, each of whom is required to keep the information confidential. We also take appropriate measures to secure the transmission of sensitive personal information from your computer to the Company's computers. When you transmit sensitive personal information to us we offer the use of a secure connection to our servers. Regardless of these measures, no system connected to the Internet or data transmission sent over the Internet can be guaranteed to be 100% secure. We will provide notice if we become aware of any security breach that may affect any sensitive personal information pertaining to you that we have stored on our systems.

Aha! Baby's employees, agents, and contractors who have access to personally-identifying information are required to protect this information in a manner that is consistent with this Privacy Policy and may not use the information for any purpose other than to carry out the services they are performing for Aha! Baby. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Aha! Baby only collects personal information that is relevant to the purposes for which it will be used. Though we do take appropriate steps to review and update the information that we store to ensure that it is accurate, complete, and current, we also depend on you to update or correct your personal information when necessary.

You may correct or delete any or all of the personal information you have provided to us at any time. Our website provides means to review and update the personal information that you have provided on our website. To inquire about personally identifiable information that Aha! Baby has collected about you, or about other ways to correct factual errors in that information, please e-mail us at privacy [{at}] ahababy [{dot}] com. To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections. We will decline to process requests where we cannot verify the identity of the requester. We may also decline to process requests that are automated, repetitive, systematic, or impractical, or that might jeopardize the privacy of others.

In some limited circumstances, such as to resolve disputes, troubleshoot problems, and enforce our policies, we may retain some of information that you have requested us to remove. Therefore, you should not expect that all of your personal information will be completely removed from our databases in response to your requests.

We only use the information we collect for purposes consistent with this policy. If we propose to use your personal information for purposes beyond that explained in this policy, we will provide appropriate notice before doing so and we will provide you with the means to opt out of those uses. We will not use your sensitive personal information for any purposes other than those described in this Policy unless we have obtained your consent.

Your privacy options

We only want to communicate with you if you want to hear from us. If you prefer not to be contacted at all, you may opt out of receiving any communications from us at any time by notifying us at noemail [{at}] ahababy [{dot}] com.

In your request, please tell us what communications you would like to opt out of, what means we have been using to contact you (such as your e-mail or postal address), the date of your request, and a way to contact you in case we need to personally contact you in an effort to comply with your request. We reserve the right to send you certain communications, such as technical alerts, without offering you the opportunity to opt out of receiving them.

Enforcement and Compliance with this Privacy Policy

We take our Privacy Policy seriously and we regularly review our own compliance with this Policy. If you have any questions or concerns about this Policy, or if you think that we have used your personal information in a manner inconsistent with this Policy, please write to us via e-mail at privacy [{at}] ahababy [{dot}] com.

If we receive a complaint from you, we will contact you in an attempt to address your concerns. If we are not able to resolve a complaint, we will participate in the appropriate independent recourse mechanism as necessary.

This policy was last updated in March, 2008.